Vivo ranks among top 5 Global Smartphone Vendor Market Share, 2016 Q3

January 19, 2017

The worldwide smartphone market grew 1.1% year over year in 2016Q3, with 363.2 million shipments, according to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Shipments grew 5.2% QoQ, compared to the 345.5 million units in the second quarter of 2016. IDC expects to see a noticeable slowdown in smartphone shipments in 2016 with China showing a more mature growth pattern. Android dominated the market with 86.8% share in 2016Q3.

vivo, which got into the top five category in 2016Q1 , continued in the same spot this quarter. It maintains strong momentum in China, and has gained significant growth in India and Myanmar with the X6 being its top selling handset. Using celebrity endorsements and advertisements, vivo has been able to capture a huge following and create a strong brand presence.

Samsung retained its number one position in the worldwide smartphone market with a 21% share in 2016 Q3. This retention of position comes in the midst of the Galaxy Note 7 recall, thanks to the continue success of the Galaxy S7 and S7 edge devices.
Samsung’s streamlined portfolio of devices, including the affordable J-seires proved successful in many mid-tier markets that were typically dominated by local brands. How fast Samung recovers from the damage to its brand, remains to be seen.

Apple shipped a total of 45.5 million units which is a 5.3% decline year on year from 2015Q3. The new iPhone SE did well in both emerging and developed markets. The iPhone 6S continued to be its best-selling device this quarter, followed by its newest device, the iPhone 7.