Vivo successfully turns Instagram likes into cash for the homeless
March 23, 2017
MANILA– Who says you can’t turn your social media likes into money? Vivo Philippines just did that through its recent charity project, which raised a total amount of P101,980.
Dubbed #PerfectSelfieCup, Vivo’s campaign aimed to collect likes on Instagram through the selfies uploaded by local celebrities Yeng Constantino, Erich Gonzales, Jessy Mendiola, Enchong Dee, Andrea Brillantes, Jane Oineza, Sue Ramirez, Miles Ocampo, Maris Racal, and Loisa Andallo.
This selfie game, however, is not just for vanity’s sake. The likes were converted into cash, which will be donated to Habitat for Humanity Philippines, an NGO that provides housing for disaster-struck communities.
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