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NBA, vivo announce multi-year marketing partnership in the Philippines

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vivo returns as Official Smartphone of the NBA in the Philippines

MANILA, PHILIPPINES, September 1, 2023 – The National Basketball Association (NBA)
and vivo today announced a multi-year marketing partnership that sees vivo return as the
Official Smartphone of the NBA in the Philippines.

The agreement builds on a previous marketing partnership in the Philippines that saw vivo
serve as an official partner of the Jr. NBA – the league’s global youth basketball program for
boys and girls – and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s
and women’s teams, interactive fan activities and authentic NBA entertainment.

Through the collaboration, vivo will be the Presenting Partner in the Philippines of NBA All-
Star Voting – a platform that gives fans the opportunity to vote for the NBA All-Star Game
starters via the NBA App and NBA.com – and return as an official partner of NBA 3X
Philippines presented by Mountain Dew, which will take place later this year.

Under the new agreement, select vivo stores will feature dedicated NBA sections, which will
display vivo smartphones streaming NBA games and programming on NBA League Pass,
the league’s premium live game subscription service available on the NBA App.

In addition, vivo will launch promotions that will provide fans in the Philippines with the
chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the
NBA’s localized Facebook and TikTok pages in the Philippines.

“We’re thrilled to welcome vivo back to our growing roster of marketing partners in the
Philippines and align with a brand that shares our commitment to innovation,” said NBA
Philippines Senior Director of Global Marketing Partnerships Mae Dichupa. “Our
collaboration with vivo represents an excellent opportunity to elevate the NBA experience
across digital, retail and events, and showcase vivo’s smartphones as a convenient and
ideal device for fans to immerse themselves in the excitement of the NBA.”

“Our passion for innovation extends beyond the confines of technology, and we recognize
that sports provide an ideal platform to bring communities together and inspire positive
change in the way we live our lives,” said vivo Philippines management. “This guiding
principle reinforces our efforts to collaborate with sports organizations such as the NBA that
enable us to foster a deeper connection between our brand and the world of sports.”

Fans in the Philippines can shop for official NBA merchandise at the NBA Stores at SM
Megamall and SM Mall of Asia and at NBAStore.com.ph. For all the latest NBA news and
updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow
the NBA on Facebook, X, and TikTok.

For more information on vivo Philippines and vivo’s latest product offerings, visit
vivoglobal.ph and follow the official vivo accounts on Facebook, X, Instagram, TikTok, and
YouTube.

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About the NBA

The National Basketball Association (NBA) is a global sports and media organization with
the mission to inspire and connect people everywhere through the power of basketball. Built
around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League
and Basketball Africa League, the NBA has established a major international presence with
games and programming available in 214 countries and territories in more than 50
languages, and merchandise for sale in more than 200 countries and territories on all seven
continents. NBA rosters at the start of the 2022-23 season featured 120 international
players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App
and NBA League Pass. The NBA has created one of the largest social media communities
in the world, with 2.1 billion likes and followers globally across all league, team and player
platforms. NBA Cares, the NBA’s global social responsibility platform, partners with
renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and
wellness.

About vivo

vivo is a technology company that creates great products based on a design-driven value,
with smart devices and intelligent services as its core. The company aims to build a bridge
between humans and the digital world. Through unique creativity, vivo provides users with
an increasingly convenient mobile and digital life. Following the company’s core values,
which include Benfen*, design-driven value, user orientation, continuous learning, and team
spirit, vivo has implemented a sustainable development strategy with the vision of
developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is
supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing,
Hangzhou, Shanghai, and Xi’an, focusing on the development of state-of-the-art consumer
technologies, including 5G, artificial intelligence, industrial design, imaging system, and other
up-and-coming technologies. vivo has also set up an intelligent manufacturing network
(including those authorized by vivo), with an annual production capacity of nearly 200 million
smartphones. As of now, vivo has branched out its sales network across more than 60
countries and regions and is loved by more than 400 million users worldwide.

Contacts

Jandric Lim, NBA Philippines, +639177919457, jlim@nba.com

Jhomai Canlas, vivo Philippines, +69171252126, jhomaicanlas@ph.vivo.com

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