Vivo Continues to Establish Massive Presence with its latest Partnership with NBA
December 17, 2018
*Stage setup for the Vivo x NBA event, which represents the “athletech” concept.
MANILA, Philippines⸺ One of the fastest growing smartphone brands in the Philippines is bound to have an even stronger presence on the local market. Vivo, has recently announced its most recent venture in the country – a multiyear partnership with NBA Philippines.
The deal was formalized last December 6 at Sofitel’s Harbor Tent through the NBA x Vivo event called Crossover. Guests were greeted with an explosive performance from two-time World Hip Hop Dance Champions, The Philippine All-Stars, which was followed by a warm welcome from the night’s hosts, Jinno Rufino of ESPN 5 and Tin Gamboa, aka DJ Suzy of Magic 89.9.
*The Philippine All-Stars together with two mascots of Little V, the adorable character that represents Vivo.
*DJ Suzy and Jinno declaring what was in store for the guests that night.
After the official announcement of the deal, executives of Vivo and NBA Philippines graced the stage for the exchange of tokens. Top executives of both parties were present, including Ted Xiong, CEO (Vivo Philippines); Hazel Bascon, Vice-President for Channel Sales (Vivo Philippines); Carlo Singson, Managing Director (NBA Philippines); and Francesco Suarez, Head of Global Marketing Partnerships (NBA Asia). The gesture symbolizes the commitment of the two parties to bring more exciting experiences to basketball fans in the country.
*Exchange of tokens between the two organizations. From far left: Francesco Suarez, Carlo Singson, Ted Xiong, and Hazel Bascon.
*Mr. Singson expressing his delight in working with Vivo.
After another dance performance, the guest of honor, NBA legend Alonzo “Zo” Mourning, made his entrance. Zo is a Hall of Famer who played center for Charlotte Hornets, New Jersey Nets and Miami Heat. He became an NBA Champion during his tenure with Miami Heat, as well as a two-time Defensive Player of the Year in 1999 and 2000.
*Alonzo Mourning pumping up the crowd’s excitement.
*Vivo Philippines executives together with officials of NBA Philippines-Asia and Alonzo Mourning.
During the press conference, the objectives of the partnership were laid out, as well as how it will benefit the two companies. On the side of NBA Philippines, a consortium with Vivo will allow the organization to bring exciting digital content closer to its audience. In addition, the smartphone firm can act as a tech platform for interactive activities that will boost engagement among fans of both the NBA and basketball in general. According to Mr. Singson, “Vivo is the ideal partner for us,” as it will empower their entire team “to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips.”
*Press con panel. From far left: Ian Jocson, Carlo Singson, Alonzo Mourning, and Hazel Bascon.
As for Vivo, the deal will open countless consumer reach networks through its newly gained access to the Filipino sports community, especially the basketball sector. It is the most popular sport in the country, and the partnership can help Vivo strengthen its position as a brand on a monumental scale.
When asked about the partnership, Alonzo Mourning emphasized the importance of technology and building strong relationships to boost progress for everyone involved, including consumers and audiences. The retired NBA star stated, “Now more than ever, technology is allowing us to expose our players even more on a much broader stage. We have a lot of excitement to see our players and brand grow through technology, so Vivo is going to help out with that tremendously.”
All things considered, this is just the tip of the iceberg with regards to what the Vivo x NBA multiyear partnership can achieve. The mutual vision of the two organizations is the main driving force behind this joint effort. In the words of Mr. Jocson, Vivo Brand Manager, “This collaboration was made possible through the core values shared by both our company and the NBA. We give all our energy to create a strong community, and maintain professionalism by providing the best service to our consumers.”
Vivo Mobile is a world leading manufacturer of personal smart devices and provider of mobile Internet services. The Vivo brand has always adhered to the brand spirit of “Dare to Pursue the Extreme and Continue to Create Surprises” and is committed to creating an extraordinary digital lifestyle for consumers through “Technology” and “Fashion”. Vivo upholds the core values of “Individual, Innovative and Consumer-oriented”, adheres to and implements sustainable development throughout the value chain and is committed to becoming a healthy and long-lasting world-class enterprise.
In 2016, Vivo became the official smartphone partner of NBA China and has conducted a series of exciting interactive activities to fans around the NBA China Games as part of its efforts to grow the brand in partnership with sports leagues and organizations. In the future, Vivo will continue to explore its potential in sports, allowing consumers to better experience the excitement of sport through Vivo’s technology and products.
Vivo is a leading global technology company committed to creating trendsetting smart mobile innovations and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers focusing on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design.
By the end of 2017, Vivo had over two hundred million users enjoying its mobile products and services around the world. Vivo is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide. In the Philippines, Vivo is the top3 smartphone brand in terms of market share with 1.5 million users nationwide.
In 2016, Vivo officially became the only official mobile phone partner of NBA China and provided a series of exciting interactive activities for fans in the NBA International Series China Station. In recent years, Vivo has taken frequent efforts in the sports field and is committed to promoting the mutual penetration of the brand’s diverse fields and diversifying its brand image.
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