MANILA, PHILIPPINES – Summer is officially here, and it’s time to turn up the heat—not just with your style, but with the way you capture it with vivo V50.
With the power of vivo V50’s ZEISS Style Bokeh, users can now elevate their mobile photography with refined depth, emotion, and artistic precision—tailored for modern professionals, content creators, and anyone who values visuals that offers perspective.
Pro Portraits, Instantly
The vivo V50’s 50MP OIS Main Camera already takes sharp, high-quality images, but summer is the perfect time to explore its ZEISS-powered Bokeh Flare Effects. These eight iconic styles don’t just blur your background—they bring your vibe into focus.
You’re wondering, how to turn it on? (Spoiler: It’s easy!)
Next time you’re in Portrait Mode, check the middle right corner of your screen. See that ZEISS icon? Tap it. Boom — seven iconic bokeh styles ready to play.
Biotar
B-Speed
Sonnar
- Biotar – This one’s a little hypnotic. The swirl effect draws all eyes to you. Inspired by the legendary ZEISS Biotar lens, this dreamy aesthetic usually comes with a price tag of PHP 23K. Now, it comes with a tap!
- B-Speed – Inject energy into stillness. This effect creates a distinct and pleasing out-of-focus area with a shallow depth of field. This bold style is based on the ultra-rare B-Speed lens, valued at jaw-dropping PHP 219K!
- Sonnar – Smooth and subtly glamorous, this mode is inspired by the ZEISS Sonnar lens (worth PHP 28K), perfect for a dressed to impress for that “quiet luxury” vibe on warm summer evenings.
Planar
Distagon
Cineflare
- Planar – Designed after the ZEISS Planar lens (worth PHP 60K), this one’s all about precision. It masterfully manipulates both sharpness and soft focus to pin point the background lighting.
- Distagon – It creates a distinctive circular, often centrally placed, soft-focus spot within the image. This effect reflects the PHP 83K value of the actual ZEISS Distagon lens.
- Cine-Flare – Add a kiss of nostalgia and some signature light play with this dreamy style. Borrowing from the Cineflare lens, a filmmaking favorite worth around PHP 136K, it gives your snapshots a silver-screen shimmer.
Cinematic
- Cinematic – Moody, dramatic, unforgettable. When life feels like a scene from a film, this bokeh, inspired by the Cinematic lens (also worth a solid PHP 136K), brings the shadows, tones, and storytelling straight to your shots.
Your Iconic Portrait Starts Here.
Whether you’re refreshing your feed with aesthetic reels, documenting your travels, or just vibing with friends by the shore—vivo V50 is the summer magic! This isn’t just about portraits, it’s about preserving every feeling, every light leak, and every memory in style.
Enjoy the exquisite collection-grade lenses of vivo V50 for as low as Php 26,999 at any vivo concept store, kiosk, or online via the vivo e-store, Shopee, and Lazada.
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About vivo
vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news
